![]() For starters, the unforgettable theme music sounded especially great in this era, while the design of the Fox logo itself looked great. This iteration of the 20th Century Fox logo hit the sweet spot. ![]() It’s no wonder this logo stuck around for so many decades. Plus, no preceding Sony logo, that’s a big bonus. This logo has so much going on, yet all the disparate parts come together to make something that doesn’t look overly busy, just immediately inviting. All of it is realized through great painterly work, especially the enjoyably oversized clouds, which just burst with suggested activity. The contrast between the orange font and the blue sky, meanwhile, is extremely pleasing to the eye, while the more undefined quasi-stylized look of the “torch lady” in this version of the logo is similarly satisfying. This studio is so committed to putting on a gigantic show that even its logo is using maximalist visual tendencies! The gigantic letters and orange coloring used for the word Columbia lends a sense of immediate importance to the studio name, not to mention convey an endearing sense of showmanship. Part of why this version of the logo works so well simply comes down to the font. However, the best of the Columbia Pictures logos is one used in the 1960s and that has resurfaced on certain 21st-century productions such as Once Upon a Time in…Hollywood. The older logos for Columbia Pictures are automatically better than its modern-day iteration simply because it’s not preceded by the Sony logo. Pleasing to the eye and even more agreeable to the ears, the DreamWorks SKG logo is everything people like about film logos in one brilliant package. Meanwhile, the dominant blue coloring throughout the whole logo is a great way to convey nighttime (why else would the moon be out?) without drowning the viewer in pitch-black darkness. ![]() Having the letters within the word DreamWorks nestled within the clouds also lends an immediate sense of grandeur to the company. The imagery itself, though, is quite arresting, as the viewer is taken from a body of water to the evocative image of a boy fishing from the moon. Just on a musical level alone, the DreamWorks logo knocks it out of the park. Starting on a soft tranquil note, the DreamWorks logo tune soars to a trumpet-heavy high as the camera soars through the sky and reveals the companies letter before the final seconds see Williams returning to the gentler tone that the logo started with. The iconic composer is the man responsible for the theme music of this logo, making it no wonder the gorgeous melody is so unforgettable. Two words alone make it apparent why the original DreamWorks SKG logo is one of the all-time great movie studio logos: John Williams.
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